BuildaSalesPipelineThatDoesn'tDependonLuck.
We identify the right accounts, reach the right decision makers, and create qualified sales conversations for B2B technology companies.
Pipeline Flow
Outbound Program
Built for B2B companies that sell to other businesses
Your sales team shouldn't spend its best hours searching for prospects.
Too much prospecting
Your sales team spends valuable selling time researching accounts and finding contact information instead of having conversations.
The wrong prospects
Large lists don't matter if they aren't aligned with your ideal customer profile. Volume without precision wastes everyone's time.
Generic outreach
Mass messages are easy to ignore. Effective outbound starts with relevance — the right message to the right person at the right company.
Inconsistent pipeline
Without a repeatable prospecting process, sales opportunities become unpredictable and dependent on referrals or timing.
We build the prospecting system behind your sales team so they can spend more time having conversations and closing business.
What We Actually Do
Three distinct services — each scoped to where your sales process needs support. You choose the level of involvement that fits your team.
// RESEARCH // OUTREACH // PIPELINE
Lead Generation & Prospect Research
For companies that have an internal sales team and need the right prospects to reach.
We research and build your prospect universe. You provide the target market — we deliver the verified, qualified accounts and decision-makers your team needs to start conversations.
- ICP research & validation
- Target account identification
- Decision-maker research
- Contact verification
- Prospect qualification
- Segmented lead lists
Outbound Outreach
For companies that have the right prospects but need help reaching them.
We take those prospects and contact them on your behalf. We handle messaging strategy, email campaigns, follow-up sequences, response monitoring, and campaign optimization.
- Prospect segmentation
- Messaging strategy
- Personalized outreach
- Follow-up sequences
- Campaign management
- Response monitoring & reporting
Full Sales Development
For companies that want us to manage the process from prospect to qualified conversation.
We reach, contact, communicate, qualify, and book. Your team receives a qualified prospect who wants to speak with you — we build the pipeline, your team closes the opportunity.
- Lead generation & research
- Outbound outreach
- Response handling
- Initial qualification
- Appointment setting
- CRM updates & campaign reporting
Flexible Engagements Built Around the Work You Actually Need
Every engagement begins with a focused two-month pilot — designed to prove fit before committing to ongoing outreach. Pricing is discussed after understanding your goals and requirements.
Start with Proof. Scale with Confidence.
Every engagement begins with a focused two-month pilot. Month 1 is designed to establish targeting, messaging, and campaign performance before moving into a longer-term engagement. If Month 1 proves there is a viable campaign, Month 2 is paid upfront at the standard rate. If you want to continue after Month 2, we begin a new engagement — but every company always starts with the two-month pilot.
Validate
Establish targeting, research, campaign setup, and initial performance. You agree beforehand on target market, number and type of prospects, research scope, outreach scope, qualification criteria, and what constitutes a qualified opportunity.
- Target market & ICP definition
- Prospect research & verification
- Campaign setup & launch
- Activity reporting & measurement
Scale
Optimization, expanded outreach, qualified conversations, and reporting. If Month 1 proves there is a viable campaign, Month 2 scales what works at the standard rate — with all three services included.
- Campaign optimization
- Expanded outreach scope
- Qualified conversation delivery
- Full reporting & CRM updates
Research-First
Start with a clean prospect universe, then scale to full sales development.
- ICP research & validation
- Target account identification
- Decision-maker research
- Contact verification
- Prospect qualification
- Segmented lead lists
- Everything in Month 1
- Outbound outreach & follow-ups
- Response monitoring
- Initial qualification
- Appointment setting
- CRM updates & reporting
Execution-First
Lead generation and outreach from day one, scaling to full sales development in Month 2.
- ICP research & validation
- Target account identification
- Decision-maker research
- Contact verification
- Outbound outreach campaigns
- Follow-up sequences & response monitoring
- Everything in Month 1
- Response handling & qualification
- Appointment setting
- CRM updates & reporting
- Campaign optimization
- Qualified conversation delivery
Pricing is discussed after understanding your goals.
Tell us your target market and what you're selling — we'll determine the right scope and structure.
Not More Leads. Better Opportunities.
We don't believe in filling a spreadsheet with names and calling that lead generation.
A useful prospect is a company that fits your market, a person who has influence over the buying decision, and a reason the conversation makes sense.
Our process connects those three things.
Right Company
Fits your ICP and target market criteria
Right Person
Has influence over the buying decision
Right Message
Relevant to their role, company, and context
Qualified Sales Conversation
A prospect worth your sales team's time
A Simple Process. Built Around Your Sales Goals.
Understand
We learn your product, target market, sales cycle, ideal customer, and qualification criteria.
Define
We turn that information into a clear ICP and prospecting strategy aligned with your sales goals.
Research
We identify target accounts and the decision-makers within them who match your criteria.
Reach
We execute targeted, personalized outbound campaigns and manage responses on your behalf.
Qualify
We identify genuine interest and help convert qualified prospects into sales conversations.
Ready to build a more systematic approach to prospecting?
Let's Build Your PipelineBuilt for Companies at the Point Where Sales Needs a System
We work best with ambitious B2B technology companies building their first repeatable outbound pipeline — or teams that need to make their existing one more consistent.
Early Stage Technology Companies
You built the product. Now you need a predictable way to reach potential customers. Your founder is doing sales, you have early traction, but no repeatable outbound system yet.
Growing B2B Teams
Your sales team is spending too much time prospecting instead of selling. You need a dedicated research and outreach function so your closers can focus on conversations.
Specialized Technology Providers
Your product is valuable but your market is specific and requires precise targeting. Generic outreach doesn't work — you need research-driven prospecting built around your ICP.
Industries We Understand
Not sure whether we're a fit? Let's talk.
Book a Strategy CallWhat a Better Prospecting System Gives Your Team
More relevant target accounts
A focused list of companies that actually match your ideal customer profile.
Less time spent researching
Your sales team focuses on conversations, not contact-finding.
More consistent outbound activity
A repeatable prospecting process that runs regardless of internal bandwidth.
More qualified sales conversations
Meetings with prospects who fit your market and have decision-making authority.
The goal isn't to maximize the number of contacts. It's to create a repeatable process for finding and engaging the people most likely to become customers.
Know Exactly What Is Happening
Campaign Activity Report
Illustrative example — not real client data
Built Around the Sales Problem.
PilotPin was created around a straightforward observation: great products don't automatically create predictable pipelines.
The right companies need to be identified. The right people need to be reached. And the conversation needs to be relevant to them — not generic.
We focus specifically on B2B technology companies because the sales dynamics in this space — longer cycles, technical buyers, committee decisions — require a methodical approach to prospecting.
We're a focused, growing B2B sales development company. We don't claim to have done this for decades. We claim to approach every engagement with the discipline that consistent pipeline requires.
What we are not
We are not a marketing agency. We don't offer SEO, social media management, paid advertising, or broad digital marketing. We focus exclusively on B2B outbound prospecting and sales development.
Common Questions
If you have a question that isn't answered here, the best next step is a short conversation.
Lead generation is the process of identifying potential customers who fit your ideal customer profile and creating opportunities for your sales team to engage with them. It includes research, outreach, and qualification — not just a list of names.
We offer three distinct services: Lead Generation & Prospect Research (we build the list, you do the outreach), Outbound Outreach (we contact prospects on your behalf), and Full Sales Development (we manage the process from prospect to qualified conversation). The scope depends on what your business needs.
We focus on B2B technology businesses — particularly cybersecurity, SaaS, IT services, and related sectors. These are areas where we understand the buying dynamics and decision-maker landscape.
Results depend on factors including market fit, offer, pricing, sales cycle, targeting, and messaging. We do not promise artificial guarantees. Instead, we focus on building a measurable and repeatable prospecting process that creates consistent activity.
Every engagement begins with a focused two-month pilot. Month 1 is performance-based — you pay at the end of the pilot period after seeing the actual work and measurable activity. Month 2 is paid upfront at the standard rate and includes all three services. Specific pricing is discussed after understanding your target market, goals, and scope.
The pilot is designed to prove fit before committing to ongoing outreach. In Month 1, we agree on target market, prospect criteria, research scope, outreach scope, and what constitutes a qualified opportunity — then you see the work before paying. If Month 1 proves there is a viable campaign, Month 2 scales what works. Every new company starts with the two-month pilot.
Yes, the service can support B2B companies targeting the U.S. market, regardless of where the company is headquartered.
After an initial conversation and agreement on the target market, ICP, messaging, and scope, campaigns can be prepared and launched. The timeline depends on the complexity of the engagement.
Let's Find Your Next Customers.
Tell us who you want to reach, what you're selling, and where your sales process is getting stuck. We'll determine whether a targeted outbound program makes sense for your business.
No long-term commitment required to start a conversation.